SAN FRANCISCO, CA — April 14, 2014 — SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced Samsung's new Galaxy S5 has rated 6 on its Breakability Score™. The SquareTrade Breakability Score ranks today's top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade's Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.
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Comparing the Samsung Galaxy S5 to other highly anticipated new Android® phones, the HTC One (M8) and LG Nexus 5™, Samsung's latest edged out the HTC One for the victory. SquareTrade's Breakability Score testing revealed the following:
- The new Samsung Galaxy S5 takes a big step forward in durability, performing well in drop and dunk tests. The Galaxy S4 has a Breakability Score of 7
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- The larger HTC One M8 took a step backward with a score of 6.5, performing poorly in dunk and slide tests. The previous generation HTC One is very durable, with a Breakability Score of 4.5
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"According to our research, 28% of smartphone owners, or about 44 million Americans, are considering buying the Samsung Galaxy S5," says Ty Shay, CMO of SquareTrade. "With this level of demand, we really wanted to put it to the test against other hot Android phones in the market right now. It's good to see a major player like Samsung designing phones with accidental water damage in mind. We were also surprised to see how well the new S5 did in the drop test – as previous models suffered significant damage."
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SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade's investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.
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